Shopping for my new Factory Mattress was not only comfortable but COMFORTING. My sleep consultant took me around and showed me several different options AFTER asking me some questions about my sleeping habits and health concerns. He was able to determine which mattresses would be best for ME. The iComfort mattress is unlike ANYTHING I’ve ever slept on! The memory foam has just the right amount of “give” for me being a side sleeper. The mattress stays cool and comfortable all night long. I wish I would have discovered it years go!